A good email list is a very efficient way to generate interest about new products and stay in touch with your customers. Read this article to learn how to build a list of emails and what kind of content you should be sending out.
People will sign up for your newsletter if they notice the subscription form. Place a link to your subscription form in your menu, and keep mentioning your newsletter in your weekly updates on your site or in your social network updates. You can get more people to sign up for your newsletter by mentioning a discount you recently gave to the members of your mailing list, followed by a link to sign up to your newsletter to obtain access to more limited offers. You can even place a small subscription box on your homepage where visitors can quickly enter their name and email address.
If you place your subscription form at the bottom of your page or do not place the link in a visible place, your visitors are not going to sign up. Try different locations, and keep track of how many people sign up each time you change the location of your subscription form. Make sure you place a link on the page where customers can place their order as well as in the thank you email you send them afterward. Visitors who order a product are more likely to be interested in getting information about more products.
Placing links or a form on every page of your site is also a good strategy. If you have more than one page indexed in search results, not everyone will see your homepage first. You might also have a lot of backlinks directing visitors to a specific page of your site. Some visitors will decide to sign up only after seeing the form more than once. For instance, a visitor who read your homepage might not decide to sign up for your newsletter until he or she reads a review of your product.
Mention your newsletter on social networks in your updates. Add a link to your signup page in your profile, and mention that members of your mailing list get access to exclusive content and limited offers. If this is already what you are offering to the people who connected with you on social networks, offer different discounts on your mailing list.
The content of your newsletter matters. You can send out links to your most popular articles of the week or of the month, but you also need fresh and exclusive content. Write new articles for your mailing list or advertise a limited offer every time you send out a mass email. Use a mass email software to keep track of how many emails were opened and which links were the most followed. This is a good way to find out what kind of content interests your readers.
Apply these tips and be patient. You should manage to build a good email list if your audience is receptive to this kind of marketing.
Category: Blog
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